As Sheena Iyengar pointed out in her book The Choice of Art, there were 500,000 different consumer goods sold in the United States in 1994.

正如 Sheena Iyengar 在她著作《艺术的选择》中指出的，1994年美国共有五十万种不同的消费品在出售。

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"Too much choice is paralyzing," says sheena iyengar, a Columbia University business professor.

“选择太多让人不知所措，”哥伦比亚大学商业学教授席娜·艾扬格讲道。

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Sheena Iyengar – ( check out her TED talk) has researched choice extensively and written a book called " The Art of Choosing".

Sheena Iyengar 研究广泛选择性问题，并写了一本书叫做“选择的艺术”。

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His collaborator Sheena Iyengar, a professor at Columbia Business School, has shown that when employers expand the list of retirement funds that people can invest in, many employees become paradoxically less likely to put any money into retirement.

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