NOOK's newly announced content agreements will bring thousands of movies and TV shows for all ages and interests to the NOOK Video catalog, including the blockbuster films Snow White and the Huntsmen, Battleship, Dr. Seuss' The Lorax, Ice Age: Continental Drift, Diary of a Wimpy Kid: Dog Days and many more.

ENGADGET: Barnes & Noble bolstering Nook Video catalogue, bringing UltraViolet to the HD and HD+

My opinion is that those in charge of managing the Dr. Seuss , or more specifically, The Lorax brand, should have been a bit more selective in their choice of partners for their marketing efforts and vice versa.

FORBES: Both Trees and a Branding Opportunity Laid to Waste In 'The Lorax'