More freedom for management, with the board's role limited to setting strategy and exercising an oversight function, should be able to combine accountability with efficiency.

给管理层更多自由，将理事会的角色限定于制定战略和行使监督职能，应该有助于打造一个责任明确、有效率的机构。

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In setting strategy, communicating vision, and reaching decisions, common purpose comes first, personal self-interest last.

FORBES: The Leader's Checklist

To play a leadership role in setting strategy within the enterprise, CMOs should insist on data-based decision-making, and measuring marketing ROI to determine the financial returns on their marketing investment.

FORBES: Is Marketing Too Undisciplined For Its Own Good?

Two roles have grown increasingly important for non-executives: that of contributing to setting corporate strategy, and that of monitoring the executives.

ECONOMIST: The fading appeal of the boardroom