In my recent piece about Teradata Aster, I noted their assertion that new Aster tools could reduce the need for data scientists by 80 percent, using one to set up a function and then turn the operations over to business analysts.

FORBES: Tech Makes Big Data Useful -- Lots Of Data Analysts Still Needed -- SAS

Both companies have been granted patents relating to the selling or transferring of digital goods - but while both offer cloud storage services for music, neither has yet set up a reselling function.

BBC: Redigi screengrab

After studying a few exceptions to the pattern of disruption, Christensen concluded that the only way a big company could avoid being disrupted was to set up a small spinoff company that would function as a start-up, make the new low-end product, and be independent enough to ignore what counted as sensible for the mother ship.

NEWYORKER: When Giants Fail