In the era of self media, thechallenge of public relations lies in the fact that both the chain ofinformation communication and the path of information transmission are moredispersed and complex.

在人人都可以是自媒体的时代，作为公共关系的挑战在于：双向的信息沟通链条和信息传播的路径更分散和复杂。

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Children as young as ten are becoming dependent on social media for their sense of self-worth, a major study warned.

一项重大研究警告称，10岁的孩子开始依赖社交媒体来获得自我价值感。

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They turn to electronic media such as television, computers, the Internet, videos, CDs and audio equipment, which can provide them with instant self-entertainment at the push of a button.

他们转向如电视、电脑、互联网、录像带、光盘和音频设备一类的电子媒体，按下按钮就可自娱自乐。

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The news media and self-appointed ethics "watchdog" groups observe how lobbying is carried out.

VOA: special.2010.09.27

"The existence of an independent authority for media self-regulation is necessary to raise the credibility of the media, to minimise the number of court cases against journalists and to assist in resolving conflicts, " said Mr Zlatev.

UNESCO: MEDIA SERVICES

"These economic attributes, when combined with media concentration, endanger democracy, " intoned a collection of self-appointed media watchdog groups in a response to another FCC filing last December that would lift the restriction against combinations of newspapers and broadcast outfits in the same market.

FORBES: Free the Airwaves

Codes of ethics, under their different denominations, are an essential instrument of media self-regulation.

UNESCO: Communication and Information