While there may not be pricing power, the ability to segment very granularly in marketing efforts is what is going to allow marketers to continue to grow, he said.

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The first manager could have changed incentives for the sales teams, created cross-functional segment teams, or refocused marketing efforts.

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In the film industry segment of entertainment, movies and their marketing display the choices of producers, directors, and screenwriters with a little bit of discretion of actors thrown in.

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