To counter the declining sales in the U.S., Molson Coors plans Blue Moon seasonal beers, marketing to Hispanics through soccer sponsorships and other cross marketing.

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Even so, Steinberg doubts whether the price cut will provide enough upsurge to counter the PlayStation 3's growing sales momentum or to shake the Wii's grip on the public mindset.

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Chains like Walgreen's and Wal-Mart expect the clinics to drive up sales at the cash register and pharmacy counter.

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