Another ambiguous tactic is to offer rebates to customers that reach certain sales targets.
另一种尚存争议的策略是向消费者提供回扣,以此来达到指定的销售指标。
Rebates provide incentives for retailers to drive sales, as profits are bigger once the target is met.
回扣则通过达到目标销量给予零售商更大的利润,从而激励零售商推动销售。
Supermarket retailers make money from manufacturers by charging them store entry fees, display fees, promotion fees and annual rebates based on sales volume.
中国的超市零售商在传统上就是通过向供应商收取进店费、陈列费、促销费和年度销售返利来挣钱的。
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