Slate's Will Oremus thinks Cook's teases about mind-blowing future products reflect a shift in Apple's approach to promotion since co-founder Steve Jobs died in 2011.
It's difficult to say whether this move will be enough to gain the affection of Tim Cook's company and sway the vote -- Apple is still hard at work modding its own design, after all -- but it's nice to see both factions playing nice with each other prior to the next ETSI meeting on May 31st.