Samsung's 4K Scaler Processor generates true-to-life pictures with vivid colors, and also upscales high-definition content to UHD-level picture quality.
"The idea is that the same thing is true for colors, that there are certain kinds of colors that are characteristic of stuff that's good for us as a species -- clear sky, clear water -- and stuff that's bad for us, like rotting foods, biological waste products, " he said.
