It's out of sight, in boardrooms and over telephones, as Mr. Goodell and league owners are trying to get the players union to agree to a new collective-bargaining agreement.

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Back in 1998 Ms. Lopez spent a lot of screen time in South Florida as a U.S. marshal in Steven Soderbergh's "Out of Sight, " which seemed phenomenally smart and funny at the time, and remains the gold standard for modern crime capers.

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Young parents today have probably never seen illnesses such as whooping cough, so for them it's "out of sight, out of mind, " Shu said.

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