It takes an employee, deciding that the loss of high-value customers is important, to run a query of all their data and find him, and then turn that into a business advantage.
One mid-size insurance company which had 600 reports looked at the way BasisPoint works and concluded it could get by with just 30 reports, all of which were already in Pendo, since the rest of the information was always available by query rather than requiring IT to run a report.