In nature, they seek the unvarnished beauty of passion; in customs, implant the graceful healthy living ideal; in dreams, restore their broken rural dream.

在自然中，京派作家努力寻觅正直素朴的人情美；在风俗中，寄托他们优美健康的生活理想；在梦境中，修复那已破碎的“田园梦”。

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The goal of the advert was to restore the passion and romance to the railway, to scrub out memories of Hatfield, delays and commuting and replace them with a taste of Brief Encounter.

BBC: Ad Breakdown's review of 2005