Words that rhyme are much more memorable than words that don't, and concrete nouns are easier to remember than abstract ones.

押韵的单词比其他词更容易记住，而具体名词比抽象的更容易记住。

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They were able to remember more words and pictures than the group that did not eat chocolate.

他们比另外一组没吃巧克力的实验对象记得更多的字和图画。

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Those that drank orange-flavoured water containing 25g of sugar, about the same as a can of Coca-Cola, could remember 11 per cent more words.

研究发现，那些志愿者喝了含有25克糖分的桔子味饮料（大约相当于一罐可口可乐），可以多记住11％的单词。

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Since this forces the reader to focus on the words more, it makes sense that the reader will most likely remember what she or he read.

FORBES: Want Your PowerPoint Remembered? Use an Ugly Font.