White, who has multi-million endorsement deals with Kraft, Burton, Red Bull, Target, Oakley, Ubisoft, was one of the highest-earning athletes competing at the 2010 Olympic Winter Games in Vancouver.

FORBES: Olympic Gold Medal Snowboarder Shaun White Arrested, Hospitalized

Obama was different: an African-American with a multi-cultural background who wanted to bridge the divide between red and blue America.

FORBES: Compromise Right Path for Obama

The new literature also suggests that the S9 (and presumably the S10) will pack a multi-touch trackpad, and be available in white, red, or pink.

ENGADGET: Lenovo's IdeaPad S9 Lite gets a site, more specs, and discounted pricing... in Hong Kong