Taking Huawei Corporation as the case research object, this paper summarizes the trilogy of key account value marketing: value recognition, value choice and value providing.

文章以华为公司作为案例研究对象，总结提炼出大客户价值营销的三步曲：价值识别，价值选择，价值提供。

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Taking Huawei Corporation as the case research object, this paper summarizes the trilogy of key account value marketing: value recognition, value choice and value providing.

管理会计的经验研究主要吸收了人类学、社会学、管理学的经验研究方法，以实地／案例研究、调查研究和实验研究为主要内容。

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The use of licensing transactions with value-added resellers to inappropriately accelerate revenue recognition, or worse, create revenue where no end-user customer existed at the time of sale.

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