Markey relation assets can effectively help reduce cost, improve performance of value flow, seize the opportunity created by value and be benefit for the realization of customer value maximization.
市场关系资产可以有效降低成本，提升价值流程的绩效，把握价值创造的机会，从而有利于实现顾客价值最大化。
Lastly the realization mechanism of customer asset value will be discussed in details.
最后，论文对客户资产价值的实现机理进行了详细论述。
Based on the customer value principle, this paper proposes the demand decision-making process with mental models of customer expectation for client goal realization.
以客户价值理论为基础，围绕客户目标及实现全过程，提出了基于期望心智模式的需求决策过程模型。
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