real estate advertising creative
·2,447,543篇论文数据，部分数据来源于NoteExpress
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In fierce market competition, the culture sign character of real estate advertisement is more and more strong, and the way and the rules of advertising creative expression have started to change.
以广告语境这一浸润着文化心理的研究为切入点，寻求房地产广告创意表达的有效途径。
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