Only by this experience, can we accomplish the process from the brand design to the brand cultivation, till the brand construction, thus realizing the real blossom of the brands.
这样才能完成从品牌策划到品牌培育,直至品牌建设的过程,实现品牌的真正崛起。
And as a case study to the Zhonghai Real Estate, its brand-building experience was summarized and also presented its lack of brand building and improvements.
并且以中海地产作为研究实例,对其品牌建设的经验进行了总结,同时也提出了其品牌建设的不足和改善方法。
The real estate market in China for nearly 20 years of experience in product, price competition, is moving into a new era of brand competition.
中国房地产市场在经历了将近20年的产品竞争、价格竞争,正在步入一个崭新的品牌竞争时代。
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