This may cause them to investigate the competition, delaying them from buying from you, or worse, choosing to purchase from the competitor.

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Most other glove manufacturers create their gloves in other countries, so it is likely too late to purchase from a competitor and get one in time for the holidays.

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Once you define the scope of your potential business and the corresponding potential market for your products and services, you need to determine why a consumer or business would purchase from you rather than a competitor.

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