But the principle is: are the few Brazilians who pay income tax, and the legislators they influence, willing to pull their weight in a fight that matters to all Brazil?
The push is two-fold: Pullin an ageing population that professes to be more worried about what it eats (and is more willing to pay a bit more for "healthful" products), and get out ahead of health advocates and opportunistic lawyers who are eager to blame food companies for every ounce of unwanted fat Americans continue to put on.