The name of a store is a kind of folk custom, reflecting trade characteristic and shopkeeper's psychology of building up the family fortunes.

店名是一种民俗，反映出行业特征以及店主招徕顾客希望生意兴隆的心理和主观追求。

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To solve them will require recognizing the important role of psychology in software engineering, augmenting our foundations with appropriate knowledge, and building links with cognitive engineering.

这些问题的解决需要我们意识到心理学在软件工程中的重要性，用相关学科的知识增强我们的工程基础，并与认知工程建立联系。

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Using proper security color for building by applying the colors effect on physiology and psychology may be of great importance to improve the security and comfort of the environment.

运用色彩对人的生理及心理产生的作用，对建筑物及构筑物使以合理的安全色彩，对提高环境的安全性及舒适性具有重要意义。

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For example, they help us think beyond what we are thinking right now, broaden our thinking; they help us build relationships; they help us build capacities-- remember one of the key concepts of this course is the positive emotions, positive psychology as a field as a whole, is about building capacities.

比如它们有助我们超越,现在的思考范畴，拓展我们的思想;,有助我们建立人际关系;,帮助我们建立能力-,这门课的一个主要概念,就是积极情绪，积极心理学，就是要建立能力。

哈佛公开课 - 幸福课课程节选

Solis outlines the heuristics of social psychology that are key to building positive customer experiences today.

FORBES: Startups Must Adapt to New Customer Buying Dynamics

My columns will draw upon these experiences, as well as the work spent building the course, "Entpreneurial Psychology, " that I taught at UCLA's Anderson School of Management.

FORBES: Magazine Article

With the new pope being himself a trained scientist -- Francis graduated as a chemical technician before moving on to study philosophy, psychology and theology -- the timing could be right for a new era of cooperation between the Vatican and science, building on the work of the STOQ Project -- Science, Theology and the Ontological Quest -- which was created by Pope John Paul II in 2003.

CNN: Vatican seeks to rebrand its relationship with science