From the audience of Internet advertising receptive process to see, their psychological reaction, can be divided into perception, receiving, memory, attitude, behavior five stages.
从受众对网络广告的接受过程来看，其心理反应，可以分为感知、接收、记忆、态度、行为五个阶段。
Encouragement is a psychological process which motivate persons behavior.
激励是指激发人的行为的心理过程。
Cognitive therapy: it was the psychological counseling and psychotherapy for correcting the adverse emotion and behavior by changing the cognitive process and the correct idea produced during it.
认知疗法：通过改变人的认知过程并通过这一过程中所产生的正确观念来纠正其适应不良的情绪或行为的心理咨询和心理治疗方法。
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