CBA professional league tournament refers to material symbol essential factor on name, sign, subject song and propaganda slogan promotions which have certain material base;
CBA职业联赛的名称、标志、主题歌曲与宣传口号等物质象征要素的推广具备一定的物质基础；
As one of the most effective ways for tourists to get to know the destination, tourism slogan plays an important role in the propaganda of destination image.
旅游口号是游客了解旅游地形象的最有效方式之一，也是旅游地形象宣传的重要途径。
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