The promotion strategy and method lies in promoting the value of products, brand and relationship.

提升顾客价值策略与方法，就是分步骤、有侧重地提升产品价值、品牌价值和关系价值。

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Brand is an overall value, consumer attention to detail, the brand of a successful promotion will leave a good impression on to consumers.

品牌是一个整体的价值，消费者关注细节，品牌的一次成功的推广都会给消费者留下美好的印象。

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This article, from the perspective of modem marketing theory, puts forth the new view that media brand is a new asset, and further discusses its value promotion.

本文从现代市场营销学的视角，提出了媒介品牌是一种资产的新观点，并对其增值进行了探析。

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