程序化购买（programmatic buying）是一种工作流解决方案，可以自动的介入到广告购买流程。这看起来更像是华尔街的复杂的电脑交易，一个算法可以依托特定的参数寻找...
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广告计划性购买 ( programmatic buying )就是一个典型的例子。使用这项技术时，广告网络主要根据人口统计学数据在网站上投放广告。
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Programmatic Preferred Buying 程序化优先购买
programmatic media buying 化媒体购买 ; 购买
Programmatic Direct Buying 程序化直销
programmatic ad buying 广告购买计划
Disruption in the ad markets, from programmatic buying to native advertising, requires equally disruptive content models.
FORBES: Inside Forbes: Where's the News Business Headed in 2013? Follow the Price of Pixels
Programmatic buying and selling of advertising inventory on computer exchanges provides an extra bit of devilish fun.
FORBES: Inside Forbes: The Path Forward for the News Business Requires Free-Thinking New Leaders
One bold, yet somewhat common prediction is that programmatic buying will eventually be used to purchase traditional media- like TV and Print.
FORBES: Kellogg Proves ROI Of Digital Programmatic Buying
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