Partners who continue with the program receive priority access to new releases and tools, preferred roles at ActiveVideo developer gatherings, access to the CloudTV Premium Development Kit, and the opportunity for their apps to be showcased at trade shows and other public ActiveVideo events.

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In addition, from a purely operational perspective, concentrating on a single, ultra-high priority program enables a company to bring its best resources to bear, rather than spreading them out across multiple competing initiatives.

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The system would be similar to the offset program already in place for priority debts like child support.

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