Electricity spot markets are Imperfect competitive markets. Power generation firms always pursue maximum profits through bidding strategies.

电力市场是不完全竞争市场，发电企业将通过竞标策略来追求最大的收益。

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They did all this to obtain maximum profits.

他们这样做都是为了获取最大利润。

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We have a get rich quick philosophy where everything is geared to maximum profits.

我们有一种渴望一夜致富的心态，任何事物都努力使其达到利益最大化。

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You could try to increase total sales by lowering prices, but if you face a downward sloping demand curve then maximum profits will always occur at a lower production level than maximum revenue.

FORBES: Corporate Profits and Aggregate Demand

Unfortunately, when you stop and think about what insurance companies are all about (maximum profits) it is easy to realize nothing that they are doing is out of a sense of fairness.

FORBES: Why Accident Forgiveness Auto Insurance Isn't So Forgiving

Still, Microsoft is banking on ARM devices to be successful for maximum profits even though they could always fall back on Intel in mobility and even AMD if they decided to enter the space.

FORBES: Why Windows 8 is Microsoft's Biggest Risk Ever