电视节目差别的理论阐释：一个文献综述 关键词： 双边性市场，节目差别，产品差别理论 [gap=807]Key Words: Two-sided market, Programming differentiation, Product differentiation theory
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Then product differentiation theory, an analysis of brand proliferation strategy's strengths and weaknesses.
随后以产品差异化理论为基础，分析了品牌扩散策略的优势和劣势。
Television industry is a two-sided market, so programming differentiation cannot be interpreted by product differentiation theory perfectly.
电视产业具有双边性市场特征，所以频道间的节目差别和一般产业的产品差别有所不同。
Then the theory of product differentiation is based on an analysis of brand-proliferation strategy's strengths and weaknesses.
随后以产品差异化理论为基础，分析了品牌扩散策略的优势和劣势。
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