The results show that, friends'recommendation, law protection, and product category have significant influences on perceived risk, while Internet vendor's reputation and size, product information not.

实证结果表明：朋友推荐、法律保障、价格、产品种类等因素对消费者在线购买的感知风险均有显著影响，而零售商声誉和规模、产品信息的影响作用不明显；

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