Information processing modes of ads with celebrities of different ages were discussed by means of the processing Dissociation Procedure.

实验运用加工分离程序，探讨了不同年龄阶段的受众对名人广告的信息加工模式。

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We used the process dissociation procedure to examine consumers information processing in relation to advertising appeal and consumers emotional state.

本文运用加工分离程序，探讨了广告诉求与消费者的情绪状态对品牌信息加工模式的影响。

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