Consumer consideration set is of great importance in consumer decision process, a brand can only be bought when it is concluded in the consideration set.
消费者考虑集是消费者决策过程中的重要阶段,品牌只有进入考虑集才有可能被最终购买。
Next, the theoretical models on consumer purchase decision and the process of purchase decision are discussed. And then the variable and questionnaire meeting the aim of this study are designed.
接着详细探讨了消费者购买决策相关理论模型及购买决策过程,设计了符合本研究目的的变量和问卷。
This paper examines the model of tourist shopping behaviors, purchase decision-making process and its characters from various angles, such as psychology, consumer behaviors and economics.
本文从心理学、消费者行为学、经济学等多角度研究了旅游者购物行为模式、购买决策过程以及其特点,最后分析了旅游购物新的发展趋势。
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