What they are experimenting with here is on-demand printing, where people pre-read an e-book before placing an order.

在这里，他们试验的是按需印刷，在订购之前人们可以先阅读电子书。

youdao

Thanks to new print-on-demand technology you can create and publish custom books that offer bookstore-quality printing and binding at a reasonable cost.

自从有了新按需印刷科技，你就可以制作出版物美价廉的，和书店印刷一致的顾客书籍。

youdao

As long as you have bestsellers with hundreds of thousands of copies, on-demand printing is not going to displace the conventional sort, says David Davis of InterQuest.

InterQuest公司的大卫·戴维斯认为，只要还存在印量达数十万的畅销书，按需印刷就不会取代传统印刷。

youdao

These titles will soon be available for printing on demand at every Espresso Book Machine.

WSJ: Brooklyn Library Gets On-Demand Printing

These companies are exploring new business models, the benefits of printing books on demand and the various forms of e-book delivery.

CNN: Electronic books are poised to become a key medium

They also point out that new technologies such as print on demand, which makes printing short runs of physical books more economical, should help them squeeze more money out of the old-fashioned format.

ECONOMIST: The future of publishing: E-publish or perish | The