In general it is bad form for scientists to hype their results with press conferences.

新闻发布会将科学家们的研究成果吹得天花乱坠，这对科学家们来说，是一种糟糕的表达方式。

youdao

The public were not fooled by all the hype in the press coverage of the event.

新闻界对这一事件的炒作并没有愚弄得了公众。

youdao

If you want statements for press and for hype, I'm not giving it to you.

WSJ: Candidates Skirt a Political Circus

The hype and the press is never something you think about so it's probably easier than most people suspect.

CNN: Murray: 'I'm ready to win Wimbledon'

As the hype from the fashionable music press grew, major record labels were desperate not to miss out on the great Glasgow pop gold rush, and despatched armies of talent-spotters to the city.

BBC: Postcard was founded by Alan Horne in 1979