In 1998, while fishing the Yellowstone River, he got an idea: There must be scads of small-town printers like me, in the same boat, as it were--big debt payments on the printing press and not enough work to pay it off.
So one of the ways that First Ladies in the past have tried to include the broader public in on what's going on is by holding these types of events where we invite the press to share some of the incredible behind-the-scenes work that goes into planning and pulling off this amazing day.