Through the practice of several chains of teaching activities, it promotes the innovation of teaching theory, method and means and put effort to show the effectiveness in full scale.
通过在教学活动诸多环节中的亲身实践，促进了教学思想和教学方法及手段的深层次更新，力图使教育发挥全面的效应。
Multimedia teaching is the trend of the teaching innovation. The means of making multimedia courseware is introduced in this paper, and the experience and technique in practice is discussed.
多媒体教学是专业课教学改革的趋势，本文介绍了高校专业课多媒体课堂教学课件的开发与研制思路，以及在专业课教学实践中应用多媒体教学的问题与思考。
This paper will focus on the innovation of teaching of advertising under the new media environment from both of the theory and practice teaching.
本文试从广告理论教学、实践教学等具体的角度提出新媒介环境下广告教学的新思路。
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