Training in this field may include direct marketing, campaign management, copywriting, art direction, and other practical skills.

该领域对人才的培养有直接营销、竞争管理、文案策划、艺术指导等实用的技巧。

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In the training of practical marketing personnel expert at one aspect and good at many, an elaborate plan is needed in classroom teaching, major course practice and "second classroom".

应用型营销人才应“一精多能”，培养这类人才模式应在课堂教学、专业实践和第二课堂等方面策划。

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