Identify the key words for searching for a posting's subject matter, and think about the best way to incorporate those search terms into the title and body of the post.

FORBES: Magazine Article

The key step was our decision three years ago to start posting the conference talks online for anyone to see for free.

CNN: With TED, amazing ideas spread at speed of sound -- and light

The key factor behind the decline was residential construction, which stagnated in March after posting double-digit growth rates until January.

FORBES: Investors Step Back In Russia; Putin Gets Recession Wary