While still going through the typically painfully slow standardization process, one of the promises of HTML5 (hypertext markup language) is it could greatly simplify the process of porting apps from one type of device to another.
Its porting technology has already been developed into a strong, systemized approach to porting and workflow management that allows the company the ability to standardize the content development process.
That means popular middleware engines such as Unity and Havoc can run on Windows Phone 8, and that means porting advanced gaming titles between iOS, Android, and Windows Phone 8 is going to be a much simpler process.