The ability to aim such advertisements so that they pop up, for example, when a user searches for a particular word, is what makes them (ads) so valuable-and makes fraud so lucrative.
正是由于能够链接到网络广告，才使得这些广告如此的值钱，也使得欺诈行为如此有利可图，比如说，用户搜寻了一个特定的单词，这些广告就跳了出来。
The ability to aim such advertisements so that they pop up, for example, when a user searches for a particular word, is what makes them so valuable-and makes fraud so lucrative.
对弹出广告的定位能力(比如说，当一个用户搜索一个特定的关键字的时候有相应广告弹出)使得那些他们非常值钱，同时也使得弄虚作假有利可途。
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