店头展示(Point-of-Purchase Displays, POP) 5.搭配促销(Tie-in Promotion)︰自家搭配or 联外 搭配促销 6.
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Point-of Purchase Displays 促销品展示
Point-of-purchase displays and demonstrations 售点陈列和示范
Compared with five years ago, three of five firms had moved to spend more of their advertising budget on such nonmedia alternatives as trade shows, point-of-purchase displays, and publicity.
同五年前相比,有五分之三的公司开始在广告预算中增加对非媒体手段的投入,如交易展销、买点展示和宣传。
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