But, thanks to the web, you can now create your own collection of ideas and data without all the pain of manipulating data into a plain, old chart or bar graph form.
So perhaps the 0.5% is indicative of marketers relying on their own past experiences and plainold fashioned gut instincts as opposed to the actual data that is more than readily available.
They're digital, all right, but because they compress incoming signals and spit them out with missing data, the result is generally inferior to plainold TV.