This research is constructed from two aspects: the antecedents of the perceived price fairness and the consequences of it.
本研究从前因和后果两个方面来构建价格感知公平的理论框架。
So what will happen to the customer when the price is changed? The perceived price fairness is the key content in our research.
而价格的变化对消费者产生的影响是什么呢？这也就是本研究的核心内容——价格公平感。
To improve the customer satisfaction and loyalty, one method is to developing perceived price fairness and reducing negative emotions.
通过提高消费者的价格感知公平或者减少复负面情绪，可以提高消费者的满意度和忠诚度。
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