abstract:Pay-per-sale or PPS (sometimes referred to as cost-per-sale or CPS) is an online advertisement pricing system where the publisher or website owner is paid on the basis of the number of sales that are directly generated by an advertisement. It is a variant of the CPA (cost per action) model, where the advertiser pays the publisher and/or website owner in proportion to the number of actions committed by the readers or visitors to the website.
Compensationmay be madebased ona certain value for eachvisit (Payperclick), registrant (Payper lead), ora commission foreachcustomerorsale (Payper sale), or any combinationof thethree.
This has been done with thousands of the patents involved in the H.264 video encoding format, so that operating system makers wishing to make use of the codec pay a 20 cent (13p) charge persale to cover the rights-holders claims without having to negotiate with each one.