The other big difference is that pay-TV operators view television as a social experience.

另一个巨大的不同是，付费电视运营商将电视看做一种社交经验。

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This is an example of how content owners can go direct to viewers, avoiding traditional platform gateways like pay-TV operators.

这是一个例子，内容拥有者该怎么直接面向观众，应该避免像收费电视那样的传统支付网关平台。

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Ad-skipping is likely to increase, as DVRs flood the mass market thanks to plummeting prices and increased bundling from pay-TV operators seeking a competitive advantage.

ENGADGET: Research affirms that DVR owners do indeed blaze by commercials

Beyond the technology, Google itself also must find a way to work more closely with pay-TV operators, which have been cool to what looks to them like a huge, rich interloper.

FORBES: Here's What Motorola Could Do for Google's TV Ambitions

Eutelsat's new channel is designed to benefit all actors in the broadcasting chain who want to acquire expertise in 4K, including production companies, pay-TV operators, rights owners and TV set manufacturers.

ENGADGET: First Ultra HD channel goes live in Europe HD