This paper is within the domain of the academic discipline and mainly focuses on the macro-structure, that is, the patterns of text organization of English advertisements.
本文从学术的视角出发，主要研究广告语篇的宏观结构即英文广告的篇章组织模式。
The clause relation and text organization are two basic concepts of understanding the text patterns.
小句关系和语篇组织词是理解语篇模式的两个基本概念。
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