So, while this is a global topic, and this book contains information from markets around the world, it is particularly relevant to the future of marketing in greater China and Asia.

既使这是个全球议题，本书不但网罗全球案例，更与大中国及亚洲未来的营销趋势息息相关。

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The upcoming regulatory mandates have posed new challenges to insurers in many Asian markets, particularly the Greater China region.

即将出台的多项监管规定将给亚洲市场特别是大中华区的保险公司带来新一轮的挑战。

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On a constant-exchange-rate basis, sales increased 31 percent and comparable store sales rose 26 percent due to substantial growth in most countries, particularly in the greater China region.

FORBES: Tiffany Q1 Sales and Earnings Better than Expected