The BA response (or IAG, to give the parentcompany its proper name) is that Lufthansa at its Frankfurt hub and Air France in Paris Charles de Gaulle are more dominant than BA will be with 53% of Heathrow's landing slots.
To generate one final burst of cash inflow before they filed for bankruptcy, the parentcompany selling its brand name to the local merchant ran a Groupon without ever telling the franchisees.