The Maserati brothers founded the brand in Bologna, a history detailed in the exhibition space at the Panini Museum.

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Sometimes, he'll make Parmesan, ham and tomato panini before setting out and then turn them into grilled sandwiches over a gas burner.

WSJ: A Chef's Road-Trip Adventures

But Panini America CEO Mark Warsop is betting he's found the right formula for convincing the younger generation to spend on cards again.

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