"The wealthy don't spend their wealth on discretionary purchases," said Pam Danziger, founder of Unity Marketing.

联合行销的创始人丹齐格说，有钱人不会随心所欲购物。

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"People will buy jewelry with an eye toward investment, " says Pam Danziger, president of Unity Marketing, which tracks consumer behavior.

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But Pam Danziger, president of Unity Marketing, a Stevens, Penn.

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And Unity president Pam Danziger, author of Shopping: Why We Love It and How Retailers Can Create the Ultimate Shopping Experience, says this is particularly true come Valentine's Day.

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